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Content tag refers to any phrase or tag that is attached to a web publication that helps in relating the definite publication to others that are correspondingly tagged inside the system. A content tag can be understood as an assigned metadata to a particular content, assigned only by its creator. Any content tag assigned by the reader or user of the content is called ‘Collaborative tagging’. LibraryThing, Youtube, Technorati etc are few examples of digital content tags. Hashtag is the most popular form of content tagging in everyday phraseology. These content tags usually appear as a hyperlink and is visible to the audience. Content tag is a ‘Content management system tool’ used for organizing, filtering and relating content to the final user. Tagging helps in making the content more structured and ultimately more useful.
Importance of content tagging can be understood from the following points:
It improves the content search abilities.
Increasing syndication which help in services like marketing.
It increases the potential of licensing.
It helps to remove any structural or technological detains from the content.
Helps the content owner get better insights of reader through tag-clouds.
It helps in impending authoring of the content.
Helps in monetising content by better endorsements.